The story resonated with fans from across the globe, but unfortunately the show premiered in the wake of the Olympics, causing it to start out with an up/down ratings struggle. Despite this early speed bump, the fan base has grown, and has proven its love with a rather strong social media presence, says Salena Wakim, Correspondent with Examiner.com. With the Stargazers standing strongly behind it, this could mean that if given a chance with a second season then Star Crossed might have the potential to grow into one of the CW’s next successes.
Unwilling to accept the shows fate, Stargazers, a name given to fans by the cast, from around the world, came together through social media, signing petitions, writing letters, tweeting to the networks as well as the show’s sponsors. The Variety Radio Online Show, which had originally hosted recap radio shows discussing the weeks’ episodes, continued long after news of the shows cancellation, with fans, including international fans, listening and calling in, discussing ways to help save the show.
Desperate for merchandise from the show, Stargazers were forced to create their own, “Romery” and “Draylor” T-shirts, labeled such for the romance between the characters “Roman and Emery” and “Drake and Taylor.” But they did not stop there. They also created a T-shirt reading “Stargazers unite against cancer,” in honor of Julia, a character from the show who was dying of cancer, and, on her deathbed, was saved by Roman, and the Atrian plant, cyper. The first run of this T-shirt raised $806 and was given to the American Cancer Society.
For the network executives who cancelled it, Star-Crossed was just a television show that brought in ad dollars, says Brancey Montgomery, VRO (Variety Radio Online). For many of our viewers, the show was an inspiration to live better, more meaningful lives. Many of us were so moved by the life of Julia that we felt compelled to help real people who are enduring the trials of cancer.
The lack of response from The CW, or even CBS, has spurred Stargazers to take further action. A fundraiser was set up on www.gofundme.com, and fans raised a total of $2,005 to purchase uncooked spaghetti noodles to send to the CW. The spaghetti, purchased from a local grocer, weighs 1,822 pounds and is set for delivery to The CW CEO, Mark Pedowitz, on Monday, July 14, 2014.