What would happen if every 90210, The Secret Circle, The Tomorrow People, and Star-Crossed fan suddenly stopped watching ALL CW programming? Programming is paid for with ad-time, purchased by companies wanting us to see their commercials and buy their products. You know what else is paid for with that ad-time? Salaries. Mr. Mark Pedowitz, President and CEO of The CW is making money every time we sit down and watch his network.
That wouldn't be so bad if he delivered on his promises. For example:
On January 13, 2013, the President of The CW Mark Pedowitz stated that though 90210 doesn't have a season 6 renewal in place, the show would most likely be back next year (possibly for the final season if it were to be canceled) due to him being a "big believer in giving fans a very satisfactory conclusion" for a long-running show.
However, on February 28, 2013, Pedowitz announced that 90210 would end its run after five seasons and 114 episodes.
Or if he took fans seriously:
On July 17, 2014, at the TCA Press Tour - "I did receive 90 boxes of pasta this week," he laughed. "Look, we appreciate the fans and everything they do, and I gather they were upset. There just weren't enough of them to keep the show going forward, and so that's the rationale. But we appreciate their passion for the show. We understand that that's what makes shows work. In this case, there just weren't enough audience members to stay with it."
And what about this comment, regarding The Secret Circle:
On July 30, 2012, Pedowitz was asked, “Why didn't The Secret Circle connect like The Vampire Diaries did?”
His response: “Not enough good-looking men, not enough sense of humor. Women do love men.”
He even contradicts himself when it comes to online presence vs. ratings:
Prior to its cancellation, The Tomorrow People star, Robbie Amell, suggested that it had a good shot at renewal due to its "established fan base" and international appeal.
Mark Pedowitz didn’t agree, stating, "Primarily, The Tomorrow People was a great show - it just didn't have the same level of social engagement... that Beauty and the Beast gets."
Now, if we were a vain audience, we might say we refuse to watch a network with this face behind it. But rather for us, it’s not about the face, it’s about the heart and soul of the man who owns the face. How can we support a network, backed by a man who cannot keep his word or even his story straight?
We can't. It's time for action, starting now. Boycott The CW. Do not watch any of their programs, until they see that they don't tell us what is worthwhile, we tell them what we want to watch!